Three young children recite the congressional oath of office as they use heart and star stickers to reassemble a torn-up copy of the U.S. Constitution in a powerful new 30-second ad. The spot, created by Anat Shenker-Osorio  and produced by MomsRising, urges viewers to call their members of Congress and urge them to uphold their oath. “Our future is in your hands,” one of the children says as the tagline, “impeach now” flashes on the screen.

In addition to MomsRising, By the People, MoveOn and CREDO Action are among the groups distributing the new ad this week. When articles of impeachment are released, they and other groups plan to expand their distribution of the ad including through paid buys.

ASO Communications’ Shenker-Osorio developed the spot along with Luisa Dantas of JoLu Productions. It is informed by a GQR poll, conducted in late October, that found the public supports an impeachment inquiry that focuses broadly on the President’s unlawful conduct and not simply on one call between Presidents Trump and Zelensky. The GQR poll found significant public concern about impeachment when it is framed as “protecting our democracy.”

“America’s moms are alarmed about President Trump’s abuse of power, and the lies he and members of his administration have told to cover it up,” said Kristin Rowe-Finkbeiner, executive director and CEO of MomsRising, the online and on-the-ground organization of more than one million moms and their families. “We owe it to our children to hold our leaders—all of our leaders—accountable to the people and to ensure that members of Congress uphold their oath of office. When our elected leaders abuse their power for personal gain, we must speak out to protect our democracy.” 

“Impeachment and removal are how we stop what we cannot tolerate and are necessary steps toward achieving a democracy that serves all of us. We cannot allow any of Trump's abuses of power to become the new normal and continue to endanger we, the people, and future generations of Americans," said Anthony Torres, political director of By the People. “By the People will be promoting this compelling national ad to activate growing public support for impeachment and to force our elected representatives to choose protecting our futures over protecting this dangerous President.”

“The Ukranian Bribery Scandal is one of Trump’s many unlawful and unconstitutional abuses of power. He’s repeatedly put his own personal interest ahead of the best interests of the American people, abandoning any pretense that he intends to follow the law, and tearing apart our democracy piece by piece in the process,” said Nick Berning, chief communications officer at MoveOn.  “Trump has committed many offenses that merit impeachment. Through impeachment and removal, Congress, and all of us can come together, begin to reassemble our democracy, and build a better future—that’s the powerful message of this ad.”

The ad is part of a broader effort to inspire Americans from all walks of life to participate in the impeachment debate, and more and more people are mobilizing. Organizers have been hired in key states around the country, activists have made tens of thousands of phone calls to Congress, mobile billboards are bringing pressure to bear on several Republican members of Congress in their districts over Thanksgiving recess, and the coalition that has helped foster a mass Resistance movement over the past three years is planning hundreds of events nationwide on the eve of a House impeachment vote. These #notabovethelaw actions -- more than 300 are planned already -- are being organized via impeach.org.

The spot is available for viewing here: https://www.youtube.com/watch?v=HBgOfjnyB6M and here: https://www.facebook.com/MomsRising.org/videos/585932858842632/?v=585932858842632

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By the People is a grassroots movement—powered by volunteers nationwide—to impeach and remove Trump and make an America that finally works for all of us.

Website: www.bytheppl.us

Twitter: @by_the_ppl

Facebook: @bythepeopleimpeach

CREDO Action, part of CREDO Mobile, is a social change network of millions of activists, sending tens of millions of petition signatures and hundreds of thousands of phone calls to decision-makers each year. CREDO Action members also participate in meetings, protests and other direct action for progressive change.

MomsRising.org is an on-the-ground and online grassroots organization of more than a million people who are working to increase family economic security, decrease discrimination against women and moms, and to build a nation where businesses and families can thrive. Established in 2006, MomsRising and its members are organizing and speaking out to improve public policy and to change the national dialogue on issues that are critically important to America’s families, including criminal justice reform, immigration policy reform, and gun safety. MomsRising is working for paid family and medical leave, affordable, high quality childcare and early learning, and for an end to the wage and hiring discrimination which penalizes women — particularly moms and women of color — and so many others. MomsRising advocates for access to healthy food for all kids, health care for all, earned sick days, and breastfeeding rights so that all children can have a healthy start. MomsRising maintains a Spanish language website: MamásConPoder.org. Sign up online at www.MomsRising.org — and follow us on our blog, and on Twitter and Facebook.

MoveOn Civic Action members live in every congressional district in the country and come from all walks of life. They organize together to advance their shared vision of a world with a place of honor and dignity for everyone—where all are welcome, where we take care of each other, and where everyone is set up to thrive.