With Congress expected to vote on the Build Back Better plan this week, MomsRising and its Spanish-language community, MamásConPoder, are intensifying their grassroots and advertising activity to tell Congress that #CareCantWait. The on-the-ground and online grassroots organization of more than a million people is urging Congress to build back better by investing in the care infrastructure that our country, our economy, our businesses, and our families need. This week’s actions follow a summer of intense grassroots activity, with MomsRising members reaching out to the Senators and Representatives hundreds of thousands of times online, by phone, and in person.

Beginning yesterday, a mobile billboard truck is moving around the U.S. Capitol, White House and other well-trafficked sections of Washington, D.C. carrying humorous messages to urge Congress to pass the care agenda. Messages will change over the course of the next week. The first one is: Your Mom Called! She’s expecting you to build back better now.

A mobile billboard will also travel around the congressional softball game this evening carrying a billboard that reads: Moms says: “Keep your eye on the ball.”  Build Back Better. #CareCantWait

“Moms recognize this moment as a once-in-a-generation chance to finally build the care infrastructure our country needs.” said MomsRising Executive Director and CEO Kristin Rowe-Finkbeiner. “Doing so will lift families, boost our economy, enable parents to work, help businesses, and create good jobs. Moms will continue speaking out and reaching out until Congress passes these policies and we build back better.”

MomsRising is spending hundreds of thousands of dollars to organize moms and caregivers, run digital ads, send direct mail, and purchase billboards and display ads in key states. Activities this week include:

Caregiver Parades in more than 30 communities over the next week. Kids are dressing up in honor of caregivers – including teachers, health care workers, grandmas and grandpas – to amplify the message that we LOVE caregivers, and Congress should too. Video of some of the parades will be available.

Deliveries of Storybooks featuring MomsRising members discussing how the lack of a care infrastructure is affecting them, their families and communities. MomsRising members have hand-delivered the storybooks to several hundred congressional district offices and this week, every member of Congress will get one via mail. U.S. Senators will also receive paper flower bouquets from MomsRising urging them to help our families and economy bloom.

Calls, Texts and Targeted Digital Ads thanking select members of Congress for voting in support of the budget resolution and urging them to also support the Build Back Better plan.

Increased Constituent Contacts via email, calls, and electronic delivery to members of Congress. Thus far this year, MomsRising members have made 780,000 constituent contacts in support of building back better and a care infrastructure.

“America’s moms know that a full and just recovery from the pandemic, and a thriving economy, depend on a care infrastructure that includes investments in child care, paid leave when a new baby arrives or serious illness strikes, access to home- and community-based services for people with disabilities and the aging, a permanently expanded Child Tax Credit, living wages, health care equity, the Momnibus, and a path to citizenship for care and essential workers,” Rowe-Finkbeiner added. “We will keep pressing for the policies and reform the country needs until Congress acts.”