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News release

New Campaign Aims to Boost Latina Vote this November

September 15, 2016
MomsVote

Lisa Lederer, 202-371-1996

The largest growing segment of the US population is Latinas/Latinos and their votes can make the critical difference in election outcomes across the board. As the United States approaches what may be the most important election in its history, grassroots organization MomsRising, its Spanish language counterpart, MamásConPoder and #WeAllGrow Latina Network are launching #LatinasVotan, a non-partisan bilingual election campaign designed to encourage Latinas and their eligible family members to head to the polls in November.
 
The campaign begins today and coincides with Hispanic Heritage Month, September 15 to October 15. Throughout it, MamásConPoder and #WeAllGrow Latina Network, a community of Latina digital influencers, will use the range of social media (including Facebook, YouTube, Instagram, Twitter, Periscope and SnapChat, to encourage Latina voter registration and turnout.
 
#LatinasVotan will focus on the issues in the 2016 election that affect Latina moms and their families. The campaign has enlisted leading Latinas in traditional and social media to talk about why voting in this year’s election is crucial.
 
“We are very excited to announce the launch of #LatinasVotan,” said Xochitl Oseguera, Director of MamásConPoder. “Latinas and their families have a great deal at stake in this election and it’s important that they register to vote, learn where the candidates stand on the issues that matter to them, and then exercise their constitutional right on election day.”
 
Among the ways people can participate in the campaign are: pledging to vote; creating a video about why they are voting and why others should; inviting people to register to vote through texting, Twitter and other platforms; and participating in National Voter Registration Day.
 
“We're honored to be partnering with MomsRising and MamásConPoder to motivate the Latina influencers in our community to use their voices and platforms to remind their audiences of the great power and privilege we have as U.S. citizens to vote,” said Ana Flores, Founder and CEO of #WeAllGrow Latina Network. “We are a diverse community, but the issues that affect one, affect all and voting is how we can make sure that we, and the issues we care about, are represented.”
 
The Hispanic community represents 12 percent of all eligible voters, about 27.3 million eligible voters, including 11,808,660 Latinas.
 
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#WeAllGrow Latina Network has been a leader in the Hispanic influencer space since 2010: An experienced bicultural digital influencer marketing agency, creators of a successful series of offline events, as well as the oldest and largest network of influential Latina creators and writers online.
 

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MomsRising.org is an on-the-ground and online grassroots organization of more than a million people who are working to increase family economic security, decrease discrimination against women and moms, and to build a nation where businesses and families can thrive. Established in 2006, MomsRising and its members are organizing and speaking out to improve public policy and to change the national dialogue on issues that are critically important to America’s families, including criminal justice reform, immigration policy reform, and gun safety. MomsRising is working for paid family and medical leave, affordable, high quality childcare and early learning, and for an end to the wage and hiring discrimination which penalizes women — particularly moms and women of color — and so many others. MomsRising advocates for access to healthy food for all kids, health care for all, earned sick days, and breastfeeding rights so that all children can have a healthy start. MomsRising maintains a Spanish language website: MamásConPoder.org. Sign up online at www.MomsRising.org — and follow us on our blog, and on Twitter and Facebook.