MomsRising, the nation’s leading moms’ advocacy group, launched in 2006 and with more than 1,044,000 members today, released a 30-second ad that will run online over the next three days, during the Moms for Liberty 2024 Summit. The spot, which keys off the “very demure, very mindful” TikTok trend, notes Moms for Liberty’s sponsorship of the ultra-right, anti-mom, highly unpopular Project 2025 and its support for book bans, bans on abortion and IVF, and an end to the Head Start program.

The spot, featuring two women, says:

Moms for Liberty, famous for banning books and garnering a number of NOT DEMURE headlines, is an official coalition sponsor of the ultra-rightwing Project 2025. 

Rolling back gun safety laws. NOT POSITIVE

Ending the amazing early education program Head Start. NOT CUTESY 

Claiming to be pro-family while banning IVF. NOT MINDFUL 

Twisting laws to ban abortion nationally. NOT CONSIDERATE

Sorry for the reality check, Diva: Moms for Liberty are not for moms. 

 View it here.

“Moms for Liberty, an official coalition partner of Project 2025, has been mired in controversy and failure in recent months, face-planting during recent elections as voters across demographic and party lines reject their efforts to ban books, end Head Start, ban abortion, isolate and stigmatize LGBTQIA+ students, and deny students honest, accurate, age-appropriate history education that covers slavery, civil rights, and the Holocaust,” says Kristin Rowe-Finkbeiner, executive director and CEO of MomsRising. “Our new ad underscores that it’s a lie that rightwing hate groups like Moms for Liberty represent this country’s moms or parents. They should be called Moms Against Liberty.”

“The Southern Poverty Law Center was right to designate Moms for Liberty as a hate group,” Rowe-Finkbeiner continued. “Moms fully reject the division and hate they spread. Moms recognize that every child and every family deserves to be seen, heard, and included in our schools. We want all children to see themselves in the books they read, and to learn with and from people who are different from them. That strengthens our multiracial democracy.”