Of all the factors that are associated with childhood obesity, food marketing remains one of the most contentious. For public health and children’s media advocates who have worked on this issue for several years, a main concern has been to clarify what constitutes a “healthy” product from an “unhealthy” product. On the surface, this seems a very straightforward question that, unfortunately, for parents and caregivers, continues to have an elusive answer. In 2005, the food and beverage industry announced a voluntary self-regulatory program to modify its marketing of products targeting children...