Moms know that the ads we see are often the front lines for whether a product gets bought or ignored. A large and increasing number of greener moms may read up on blogs, read reports and articles, and try to look up chemical names of material safety data sheets, but not everyone does this. Many moms are still influenced by ads that say, “This will get your laundry smelling like a spring breeze!” and buy the bottle—along with the messages and advertising that are sold to them. That’s why I find it so unnerving that Procter & Gamble has issued a complaint to green company Seventh Generation...