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Media advisory

Across the U.S., Moms Host “Caregivers Parades” Calling on Congress to Build a Care Infrastructure So Children, Families, Businesses, and Our Economy Can Thrive

October 27, 2021
Workplace Justice, Paid Family & Medical Leave, Early Care & Education, Federal Budget

Lisa Lederer, 202/371-1996

MomsRising Supplements Grassroots Activity with Paid Ads

   

This month, members of MomsRising, the online and on-the-ground organization of more than one million members and their families, held dozens of “Caregivers Parades” to lift up the importance of caregiving. In Arizona, Georgia, Michigan, Montana, New Jersey, North Carolina, Pennsylvania, Virginia, Washington, West Virginia,and Wisconsin, children and parents dressed up as teachers, grandparents, health care workers, and other essential caregivers and recorded videos to share why they are grateful for caregivers -- and why caregivers need support. Videos of some of the caregivers parades are available here.  

At the parades, families carried the message that “Care Can’t Wait” and that for children, families, businesses and our economy to thrive, Congress must pass comprehensive care infrastructure policies including paid family and medical leave, child care investments, home- and community-based services for older people and people with disabilities, and a fully refundable Child Tax Credit (CTC). Congress is debating the Build Back Better budget reconciliation package right now.

In addition to the grassroots activity, MomsRising has invested hundreds of thousands of dollars in paid ads in key markets, including Arizona, West Virginia, and 31 congressional districts. The campaign includes flyovers, digital ads at football games, and rolling billboards. 

  • One West Virginia spot, “We need paid leave in the moments that break our hearts and in the moments that fill them with joy,” is here. 

  • An Arizona spot, “Julie’s family has struggled to pay for their son’s child care. It shouldn’t be this hard,” is here. 

  • A second Arizona spot featuring a veteran father who is caring for his daughter with special needs, Kira’s story, is here. 

For more information on the ads or grassroots activities, or to be connected with a caregivers parade organizer, please contact Magen Eissenstat, magen@momsrising.org, 405-371-5837 (cell). 

 

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MomsRising.org is an on-the-ground and online grassroots organization of more than a million people who are working to increase family economic security, decrease discrimination against women and moms, and to build a nation where businesses and families can thrive. Established in 2006, MomsRising and its members are organizing and speaking out to improve public policy and to change the national dialogue on issues that are critically important to America’s families, including criminal justice reform, immigration policy reform, and gun safety. MomsRising is working for paid family and medical leave, affordable, high quality childcare and early learning, and for an end to the wage and hiring discrimination which penalizes women — particularly moms and women of color — and so many others. MomsRising advocates for access to healthy food for all kids, health care for all, earned sick days, and breastfeeding rights so that all children can have a healthy start. MomsRising maintains a Spanish language website: MamásConPoder.org. Sign up online at www.MomsRising.org — and follow us on our blog, and on Twitter and Facebook.