California is in the midst of an obesity and diabetes epidemic. It did not happen by chance. It has been led by sophisticated marketing that targets our kids. It is wreaking havoc on the public's health, and healthcare costs, and we are all paying for it.
Soda and other sugary drinks are the single largest factor in the obesity epidemic. The ever-present availability of sugary sodas, sports drinks, iced teas, juice drinks, vitamin waters, and energy drinks are readily available to our kids and in our communities. Soda companies have peddled their liquid candy for far to long without restraint, delivering an express line to obesity and diabetes that must stop!
Consumers have a right to know about the unique health problems associated with soda and other sugary drinks. The SB 1000 (Monning), the Sugar-Sweetened Beverages Safety Warning Act, would require all sugary drink bottles, cans, vending machines, dispensers, and restaurateurs to display a warning that clearly shows the above label. SB 1000 is a common sense approach to provide vital information that will unravel the state’s obesity and diabetes epidemics.
¡Basta!/Enough! Sugary drinks reign must end. And, it begins with US.
Join the #FoodFri Tweetchat with @MomsRising and @CCPHA on Friday, March 21, 2014, at 1 p.m., EST / 10 a.m. PST to discuss the end of soda's liquid sugar and SB 1000.
Take Action: Get soda off kids’ menus!
More about our #FoodFri Featured Panelist:
The California Center for Public Health Advocacy (CCPHA) is an independent, nonpartisan, nonprofit organization at the forefront of solving the obesity and diabetes epidemics by advocating for groundbreaking policies that build a healthier California. CCPHA was founded in 1999 by the California Public Health Association-North and the Southern California Public Health Association. CCPHA is currently supported by grants as well as by private contributions.
Childhood obesity did not happen by chance and it won't be solved that way either. CCPHA tackles the underlying factors that perpetuate childhood obesity and undermine parents' desire to keep their children healthy (i.e. multibillion-dollar marketing and overwhelming availability of unhealthy foods and beverages).
Making these critical changes demands a unique and integrated statewide approach to changing public policy. CCPHA advocates for policy change simultaneously at state and local levels, we network local efforts together for statewide impact, and we support our work with grassroots organizing, strategic research, media advocacy, and direct lobbying. We specialize in building effective advocacy campaigns to ensure that every resident, regardless of income, ethnicity, or locale, has access to healthy foods, water and other health beverages, and opportunities to walk, bike, and exercise in safety.
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