Have you heard? Ugly is the new black! Ugly fruit and vegetables that is. They're tasty, nutritious and oftentimes much cheaper than other produce. But best of all, eating cosmetically imperfect, wonky, or "ugly" fruit and veggies can help end waste, which is at an all time high.
Although there are plenty of farmers markets, small markets, co-ops, and corner stores that have been selling cosmetically imperfect, wonky, or "ugly" fruit and veggies, supermarket's throw out one third of produce because it does not meet it's stringent cosmetic standards.
With photos of ugly fruits and vegetables, pop culture references, and humor, Jordan Figueiredo, the creator of the @UglyFruitAndVeg campaign is on a funactivisim mission to end this food waste!
Join #FoodFri on July 10, 2015, to chat with @MomsRising @EndFoodWaste and @UglyFruitAndVeg to rally demand for ugly fruits and vegetables!
Click below to spread the word.
To join and follow the conversation on Twitter use the #FoodFri Hashtag in each tweet.
You can also follow the chat on Twubs.com/FoodFri. Twubs allows you to follow MomsRising’s registered hashtags by creating an account. Below I have noted the steps.
- Create an account using an email or your Twitter account.
- Enter the desired hashtag, #FoodFri, #WellnessWed or #EcoTipTue, in the search box found at the top of the page. Click Enter. A new page will open with the desired chat.
- Find the “Join This Twub” button found on the right-hand side bar and join the group.
- Adjust the speed of the conversation to your liking. Options are: Fast, Medium, Slow, Slower, or Slowest.
- Introduce yourself and join the conversation, by entering your comment, tips, or questions in the “Tweet to #FoodFri as [YourName] box”
- Or, respond to a specific tweet by hovering over the right-hand side of the individual’s tweet and selecting one of the icons.
More about our #FoodFri Featured Panelist(s):
Jordan Figueiredo is a Solid Waste Specialist and Food Waste Activist from California. At his day job he works with Castro Valley Sanitary District helping business, schools, and the community to recycle, compost, and reduce waste. In his spare time he connects and ignites the movement to end food waste. After co-chairing the successful Zero Food Waste Forum and managing the groundbreaking Feeding the 5000 Oakland in October 2014, Jordan has presented at 7 conferences, including as a opening keynote at the recent 29th Annual Biocycle West Coast Conference.
Most recently, Jordan created and manages the very successful @UglyFruitAndVeg campaign at www.UglyFruitAndVeg.org. The campaign uses funny images of less than perfect produce in order to highlight the 20-40% of all produce that goes to waste due to strict grocer cosmetic standards. The @UglyFruitAndVeg campaign on Twitter, Instagram, and Facebook has been featured in many recent articles including in the New York Times, NPR, US News, Huffington Post, Tree Hugger, Ozy, and others.
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