Armed with a doctorate in public health from Harvard, Dr. Everly Macario believed she knew where to focus her health communications and social marketing expertise—encouraging people to lead healthier lives to prevent chronic diseases. Little did Everly realize that infectious diseases are still alive and well today, even here in the very developed country that is the United States. Everly had never heard the term “MRSA” (methicillin-resistant Staphylococcus aureus) when her son’s doctors told her that was the cause of her otherwise healthy son’s death. Since her son Simon’s tragic death, Everly has made a commitment to raising awareness of antibiotic resistance (leading to “superbugs” such as antibiotic-resistant MRSA), making the term “MRSA” as familiar a household term as “AIDS,” and serving as a catalyst for simple steps we can all take to reduce the overuse and misuse of antibiotics in both humans and animals.