Amazon is about to release an Echo Dot smart speaker for kids. The company envisions the Alexa-powered device in children’s bedrooms, capturing their questions, requests for music and favorite stories.

What could possibly go wrong?!

While Amazon’s marketing touts kid-friendly features, it leaves out some very important details about how the Echo Dot will safeguard children’s privacy. 

Join us in asking Amazon to update its product page to tell parents exactly what it will do with kids' data. We're sending a note to Jeff Bezos and Amazon that says:

Dear Jeff Bezos and Amazon:

 

How will you use the information the new Echo Dot speaker for kids gathers from our children? I am deeply concerned that you have not made this information public, as you approach the product release date on May 9.

 

Parents know technology and information can be a force for good. We want our children to explore, investigate and challenge their world. But, as they do this, we do not want a record of their interests, questions and preferences being placed at risk.

 

The risk isn't hypothetical. Cambridge Analytica uncovered the risk of personal data being misused and Consumer Reports recently reported that children are increasingly victims of identity theft. A 2015 hack of VTech’s connected toys database exposed the personal information of 12 million children and parents.

 

We applaud your sharing information about parental controls built into the system. Now it's time to share what you’ll do with the data you collect, and how you’ll make sure it’s safely stored.

 

Parents will look for these answers before we buy the product.

 

Thank you.

 

JOIN US TO SPEAK OUT.