On January 18, 1971, the creative director of Coca-Cola, Bill Backer, reimagined the drink's recognizable words, 'Let's have a Coke,' and created the iconic "Hilltop" ad. The ad encouraged viewers to pause and reconnect with others around them, over a drink. But not just any drink. It had to be a Coke, a brand that soon became synonymous with happy, vibrant people.
Billions have been spent to convince the general public that soda equals happiness.
It’s worked. Coca-Cola is one of the world’s most recognized brands. And, they are proud of it.
What they will not tell you is that Coca-Cola, and other sugar drinks, promote type 2 diabetes, tooth decay, obesity, and other health problems. According to the Center for Diease Control, "Childhood obesity has more than doubled in children and quadrupled in adolescents in the past 30 years."
Numbers don’t lie. And, neither should advertisements.
Soda is not happiness; drinking too much soda equals sadness.
Our friends at @CSPI thought it would be interesting to see a fresh take on the Hilltop ad—where real people, suffering from real soda-related health problems—could tell their stories.
Watch and share the new, realistic version of the Hilltop ad.
Let’s change the tune. Let's not “buy the world a Coke.”
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