Johnson and Johnson shampoo is iconic. The slender golden bottle with it's jaunty, nursery room font. The softly lit commercials of happily bathing babies and smiling moms. The formaldehyde-releasing preservative quaternium-15. [1]

Hold on. What?!

We were shocked when we read a new report by the Campaign for Safe Cosmetics that showed that formaldehyde-releasing chemicals is still in Johnson and Johnson baby shampoo in the United States. [2]

But when we read that Johnson and Johnson is now selling versions of the shampoo in Denmark, Finland, Japan, the Netherlands, Norway, South Africa, Sweden and the U.K. that DON'T contain formaldehyde-releasing chemicals, we were outraged. [3]

So MomsRising, along with the Campaign for Safe Cosmetics and other groups representing 4 million people, sent a letter to Johnson and Johnson on October 31st asking, “Why the double standard?  Why sell safer products in other countries but not here?"

And guess what? The voices of moms were heard!

On November 1st, the company released a statement saying it is no longer introducing new products with formaldehyde-releasing preservatives and it is phasing out these types of preservatives in baby products worldwide.

Now it's up to us to thank Johnson and Johnson and to let Johnson and Johnson know that consumers are watching so the company actually takes the steps it promised to protect the health of kids in the United States!

*Tell Johnson and Johnson "Thank you!" -- and share that you're excited that they'll be taking toxic chemicals out of our children's tubs:

http://action.momsrising.org/letter/Stop-Toxic-Baby-Shampoo/

(After you sign on by clicking the above link, we'll also be sure to let you know when we hear that the baby shampoo has actually been reformulated.)

As parents, we know how far words of encouragement will go.  Words like "You can do it!" can motivate a child to finish their homework.  The mantra "I think I can" even moved a little train up the mountain.  Your quick note to Johnson and Johnson can help get toxic chemicals out of tubs across the country.

*Don't forget to tell Johnson and Johnson thank you, and that every baby – regardless of where she or he lives – should be protected from carcinogens:

http://action.momsrising.org/letter/Stop-Toxic-Baby-Shampoo/

And please send this link to your friends and families so they can sign on too -- or post the link on your Facebook page. The more voices, the stronger our "We think you can" message to Johnson and Johnson.

[1] No More Toxic Tubs, Campaign for Safe Cosmetics:http://action.momsrising.org/go/1334?akid=3003.1819851._OOlL9&t=9

[2] Baby's Tub Is Still Toxic, Campaign for Safe Cosmetics:  http://action.momsrising.org/go/1335?akid=3003.1819851._OOlL9&t=11

[3] Baby's Tub is Still Toxic, Campaign for Safe Cosmetics: http://action.momsrising.org/go/1335?akid=3003.1819851._OOlL9&t=13