Jeanette McCulloch, IBCLC, is the co-founder of BirthSwell, spreading birth (and breastfeeding and MCH) genius, changing policy, and building businesses and organizations using strategic digital communications. With more than 20 years experience in communications and women’s health advocacy, she provides consultation to local, statewide, national, and international birth and breastfeeding organizations and small businesses. She has published research and spoken at national conferences on reaching millennial parents online. She is passionate about health equity and ensuring that all families have access to high-quality, culturally sensitive birth and lactation care. Jeanette unplugs with her partner and two children while splashing around in the gorges of her hometown, Ithaca, NY.